Showing posts with label mailing list. Show all posts
Showing posts with label mailing list. Show all posts

Tuesday, March 31, 2015

Affiliate Marketing Online – Proof Exposes Secrets



Do Not Attempt Affiliate Marketing Online Until You See The Video Below It doesn’t take forever to figure out that when it comes to websites and affiliate marketing online there is a lot of hype. Word has gotten around that there is wealth to be gained in affiliate marketing, and the gold rush is online.  It’s important to not be overzealous and look for proof when someone claims to have a money making system.

In this post I’m going to give a brief introduction about Internet marketing for beginners, and prove to you that there is money in affiliate marketing online.  You will see how you can use free websites to generate an online income for yourself.  I’m going to show you what to look for when choosing products related to Internet marketing.

For beginners in Internet marketing it’s important to know how to determine which types of marketing work and which ones don’t.  Affiliate marketing online is profitable if done correctly. You’ll see how to compete with your free websites and maximize the profits from them.

If you do just a little research you will run into lies, online marketing scams and claims so exaggerated you wonder if anybody at all believes them.  There are so many over-hyped products marketed online how you can be sure which are real and which aren’t? You want to know this before you get started.

Who Profits From Affiliate Marketing Online?

There is no doubt that there is a lot of potential in making money online.  One only has to look at a site like flippa.com and see there are money making websites being bought and sold daily.   There you will find online marketers whose only business is to build a money making website that generates income and then sell it for huge a profit.

That could be you too if you do it right. One of the best ways to build a business online is to take advantage of the free websites at http://FreeSiteSignUp.com.  You want proof? It’s right here in the video.

This is the first of a series of videos exposing some of the exact sites we rank.

If you are smart you can visit these sites and with the right tools discover our methods.  If you are really smart you’ll save yourself the trouble and let us show you how we did it.  Let’s get started.

Affiliate Marketing Online 101

For those of you who are new I’ll give a brief recap.  With this knowledge you will get a better understanding of how easy it is to get started making money.

In affiliate marketing online you have basically four different players.  The merchant is the person who has a product to sell.  It can be any type of product but for the Internet, generally digital products are best because they can be sent over the internet so there are no delivery fees.

Also since they are digital, storage of your product is not an issue.  There are many advantages to having a digital product over a physical product.

There is a network, this is like the middle man for the merchant, they handle all related issues from payments and to promoting the merchants product.

The marketing agent is the independent business person that chooses a product to promote from the network.

Also of course there is the customer.  We all know what role they play.  They are the ones we depend on for our livelihood, the ones we cater too and strive to please so much they would never consider doing business with anyone else.  Right?

The marketing agent is in business for himself and he is like a franchisee of a merchant.  The agent generally pays no money to promote the merchants product.  The merchant only pays the agent for sales generated, relieving them of employee costs and taxes.

This is a great business arrangement because anybody, you or I, can be in business for pennies.  We don’t need to invest $100,000 for a turnkey business.  If done correctly you can latch on to an free website with a product that will make you just as much profit with little or no upfront investment.

Maybe you have an idea for a product?  Perhaps you will expand enough to build and market your own product?  You can realize those kinds of dreams with affiliate marketing online.

So that’s a quick Affiliate Marketing Online 101 course.

I’m going to follow up more in a later post.  In that post I will go over how to use free websites and how you can easily cash in on them.  We have shown you proof that there is money to be made in affiliate marketing online.  You have seen that many there are numerous methods for making money online.

You have seen that free websites are a popular method of getting a fast start in Internet marketing.  Now you can learn exactly how to get in on the cash pulling phenomenon.

In the next blog post we are going to show you how you can compete in affiliate marketing online.  It’s a gold rush and if anyone tells you it’s easy to compete they are misleading you.  It’s only easy if you know the right methods and somehow manage to find an instructor that is genuinely interested in your success.

So keep up with us.  Follow us on Facebook and Twitter to get our latest announcements and updates.  We’ll keep you in the loop so you don’t get left out.

Thursday, February 19, 2015

A Retailer’s Guide to Growing a High Quality Mailing List



Email marketing starts with a list! A high quality mailing list, means a more captive audience, higher open and click through rates, and most importantly there’s more chance the audience will take you up on your call-to-action.
Of course, it’s not all in the list. Targeted and relevant email campaigns are a must have for successful email marketing. But that too, starts with your list. A mindfully created list has the data in it to help you segment your audience and create targeted and personalized emails that are relevant to each segments’ interests and preferences.

So how do you build a quality mailing list that has all this useful data? All you need to do is make sure your collecting the email addresses of the right audience and the list will build itself.

Your customers are your best audience

Your customers want to hear from you. If they love what you’re offering in-store or online, chances are they will want to receive updates from you. In fact, the probability of selling to an existing customer is 60-70% [Marketing Metrics]. Compare that to a promotion sent to a potential customer, at less than 1% [Kiss Metrics]. So the answer to a quality mailing list is that it should be made up of your customers – the customers who already buy from you.



3 sure fire ways to grow a mailing list of your actual customers:

1. Online store

If you have an eCommere store you likely already require an email address from customers, as part of your purchase process. Customers who buy from you online are tech savy and big users of email, making them your perfect audience. Plus, you’re collecting it anyway – you might as well be using it.
  • Make sure you have an email opt-in checkbox. It’s a good idea to have this pre-checked. They can opt-out it if they don’t want to hear from you.
  • Include a consent statement in your terms and conditions for email newsletters and marketing. It’s a good idea to check your country’s legal requirements around this and make sure you adhere to them.
  • Now that you have their email address, use it. Send them a little thank you offer for their purchase. 10% off their next purchase might prompt them to go back online and purchase that pair of shoes that they were umming-and-ahhing about. Not to mention, a nice little surprise in one of your first emails is a great way to increase engagement with your future emails.
  • And keep using it. Keep your customers engaged and updated with new stock, promotions, and products they may be interested in. Consistency is key. Decide how often you are going to email customers, and stick to it.
  • Get personal. If you collect their name, use it. The email will feel much more thoughtful and personal. Use merge tags to insert your customers’ names into the email body or subject line.
Productivity tip: MailSync automatically syncs your eCommerce customer database to your GetResponse mailing list. Meaning, you don’t have to waste time exporting and importing CSVs. It’s always up-to-date, so you don’t have to worry about customers missing out on your emails.

2. Newsletter subscription

While they are browsing your website, make sure they can see a newsletter subscription form. This is a great way to capture the details of potential customers, who want to hear from you. They may not have made a purchase yet. But, because they are volunteering their details they are likely to make for a captive audience.
  • Convert them to an actual customer early. They like your products, otherwise they wouldn’t have signed up for your newsletter. Send them a promotion to help them make their first purchase. Once they’ve bought from you once, they are more likely to buy from you again [Consumer Insights Group].
  • Give them what they signed up for. They signed up for your newsletter. So, make sure you wrap any marketing promotions or product updates up in the form of a newsletter.

3. In-store

Train your staff to ask every customer if they want to join your mailing list, while they are making a purchase. Your staff are already talking to customers over the counter, so they don’t have to go out of the way to ask for a name and email address. But, make sure they are properly trained to ask in the right way. Yes there is a wrong way! These are your customers’ personal details. It’s important to make them feel comfortable giving them away.
  • Tell them why you are collecting their details – Let them know that they will receive email updates on new stock and promotions. 90% of consumers prefer email updates, over social media announcements [Nielsen Norman Group].
  • Give them something in exchange – Ask if they want to join your loyalty program and let them know what rewards they could earn, in exchange for their email address. If they are getting something out of it, they are more likely to give away their details.
  • You’ve got their name, so use it in conversation – “Enjoy the rest of your day, Chester”. They will feel connected to you on a more personal level. Now, when your email comes, they are more likely to remember you, and open it.
  • Make it fast and easy – People are time-poor and frustration will ruin their shopping experience. Choose a point-of-sale that has the capability to add customers to the sale. That way, you can collect email addresses without holding them up, fumbling through paper, or switching screens or devices.
Productivity tip: If you’re using your point-of-sale to collect customer email addresses, MailSync is a useful tool that automatically syncs the customer data you collect to your GetResponse mailing list. Meaning, you don’t have to waste time exporting and importing CSVs. It’s all done for you.

Growing a quality customer database can seem like a big task, but it doesn’t have to be. Once you have the right tools set up, you’ll find you can actually automate the process. Using MailSync and GetResponse is a great place to start. Once you’ve set up MailSync, you can forget about importing and exporting CSVs, and instead, you can focus on creating great email campaigns. For more useful tips and everything a retailer needs to know to get started with email marketing, check out this helpful affiliate marketing.