I just wanted to let you all know about one final training update
that has been posted to our members support area. If you’ve been
following our updates over the past couple of weeks, we’ve shown you the
unique content training that we added, the pay per click training that
we’ve added, and then last week I covered the new member’s help area.
At that time I also showed you how by using the same steps we’re
teaching you, that we’re on target to hit our goal of earning $260,000
with just 3 of the 35 money-making sites that come with membership.
Well today we’ve made it even simpler for you to do the same!
The main members area has been updated to include all of the new
training in a step-by-step format that makes it so simple anyone could
use it to start earning money online. Now, not only do we have the most
complete money-making training available anywhere, we also have the
easiest to follow training system.
More importantly though, we want to see all of our members succeed.
With that – we aren’t just updating our training. We’re also adding our
support team into the picture.
With each step along the way our experienced team will be there with
you. With each of the four parts in our steps-to-success checklist, our
team will be there to check your work, to make suggestions, and in
general to ensure you get your money-making site off to the right start.
I’m not going to say much more, just watch the video to see how simple we’ve made earning an income with Free Site Signup:
Current members, you should be logging in
and getting started with your steps-to-success training. This new
training will help to ensure you get every site that you put into your
promotions off to the right start and earning faster. For those who
aren’t yet members: This Link Will Get You Started for Only $8.95
“Like almost everyone who uses e-mail, I receive a ton of spam every
day. Much of it offers to help me get out of debt or get rich quick.”
Bill Gates
It’s important to have a great email subject line, it’s your first
impression, it will make or break your entire email campaign and you
have 20 to 50 characters to make it work.
Creating email subject lines for online marketing is like choosing
what to wear for a night out on the town.
You want something
appropriate, something that makes you interesting and attractive.
You look for something that speaks to who you are and gets the
results you want. You want to appear easy to like and communicate with,
not too flashy or loud.
Gates went on to say. “It would be funny if it weren’t so exciting.”
Of course that’s pretty humorous, and it illustrates a huge error
many email marketers overlook. Having a targeted email list. I just
wanted to cover this, because you could write the most appealing and
enticing email subject line but if you sent the email to someone who has
no interest or use for your product or service then it’s like sending a
bucket of ‘Funky Monkey’ to Ben and Jerry.
Needless to say the body of the email should be congruent with the
message. This is where you help them answer the question posed in the
subject line of your email.
In the subject line you create a problem and in the body you solve
it. In the subject line you will present a benefit, in the body you
provide the feature that creates the benefit.
Here are the top 10 tips to creating a perfect email subject line.
1. The subject must be highly relevant to the targeted interests.
We can go ahead and reiterate this point. Sending get rich schemes to
Bill Gates will get you nowhere, so find out what your list wants and
make your email subject line relevant to that desire.
Examples:
If the niche is weight loss: Burn Belly Fat Instantly
If the niche is Golf: Three Steps to a Better Swing
2. Ask questions to create involvement.
This is a great way to get them started interacting with you. If they
answer the question in their mind you have started a dialog. All you
have to do is keep it going.
Examples:
Buried In Debt? I’ll help you get out
Need More Web Traffic? Follow This System
3. Piggyback Brand Names, popular terms and what the masses are doing.
The old art of name dropping. It’s not tacky if it’s done right, just
keep it relevant. Some great email subjects may be related to reviews,
testimonials, mentioning what’s trendy, what’s in the news. These are
subject people are already interested in and talking about.
Examples:
What Lebron James can teach you about Internet Marketing
How Jennifer Hudson lost 30 lbs.
What Mark Zuckerberg wants you to know about Facebook.
Also, dollar amounts and numbers are attractive too.
Examples:
8 Exercises to Flatten Your Belly
The System That Made $21,372 in ONE month
10 Secrets of a Successful Marriage.
5. Tell them how they will benefit by opening the email. Give them the benefits in the subject line then when you show them the features in the email body restate the benefits again.
Example:
Need Money? Find Work Inside
6. Keep your subject short and to the point. A
well know email marketing management site, MailChimp, compared 40
million emails and deduced that the best subject lines were “pretty
straightforward”, “not very salesy or pushy or slimy.” and even
“boring”. Yet on the worst side the email subject lines “read like
headlines from advertisements you’d see in the Sunday paper.”
Examples:
7. Make the subject line stands out visually, make it appealing.
While not appearing to flashy you can still look appealing. Usage of
brackets or single word caps, special characters is OK if not overdone.
Examples:
Invitation From [YOUR COMPANY]
**ANNOUNCEMENT** 50% Off Today
==>> Open For Your Free Download
8. Use a call to action. If you want someone to do something, the fastest, easiest way to get them to do it is, ask them.
Examples:
Open for your discount code. (the ‘from’ line should clearly tell them who is offering them a discount.)
[Alert] Read this important update
9. Use the problem/solution formula. This formula
is as rock solid as any marketing principle can be. Market to a need,
solve a problem and you will be successful. The more helpful you are the
more in demand you are.
Examples:
Have Acne? Gone in 5 Days
Computer Running Slow? Boost Speed With This
Need Extra Cash? This system made me $856 in 3 days.
10. Create a sense of urgency. There must be a
realistic need with this. Any expiring offer must be real or you will
hear about it from someone. It doesn’t do much for your credibility if
you don’t stand by your declarations. Examples:
[ALERT] Get 75% off today only!
This requires your [ATTENTION]
We need 5 people today!
So there you have my top ten tips for creating the perfect email
subject line. The secret formula that makes it all work is this: put
yourself in the shoes of the person you are marketing to. See yourself as the prospect, read your email and ask yourself if it is something
that would be interesting.
It’s simple, if you were Bill Gates, would you be looking for a way to get out of debt?
Please like and share this with your friends or anyone that may be able to use the information.
Establish yourself as a trusted expert. People search
online for information and will look to you, as a subject matter expert,
to provide it to them. Every week (or whatever schedule works) provides
an opportunity to build on this, while reinforcing your brand.
Build a relationship with the people on your list.
It's common knowledge that people like to buy from people they like. By
using ezines to connect with readers in their homes, you can develop a
relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote,
event, or employee spotlight.
Keep in touch with prospects and clients.
Consideration should be given to eventually developing two ezines: one
for prospects and one for clients, as each require different
information. This is a great way to notify your readers of weekly
specials or upcoming product launches, offer new articles or customer
stories, and provide links (or urls) to updated FAQs, blogs and splash
pages.
Drive traffic to your website or blog. As noted in
#3, remember to call attention to new blog posts or other changes to
your website with links directly to those pages. Remind readers of your
online newsletter archives. Promote special sales (maybe with discount
coupon codes only for subscribers) with a link to the sales page. Use
links to turn your ezines and newsletters into 'silent salespersons'–
driving traffic to your website and building your lists around the clock.
Build content on your website. Make a habit to
adding your ezines and newsletters to your website in an archive area.
This serves a several important purposes:
Visitors can read an issue or two to determine if your ezine will be
of interest to them, which could help to increase sign-ups and potential
sales.
If you optimize your article placements, you will not only make your
website 'meatier', but you'll also bring new traffic from the search
engines.
Get feedback from your readers. Make it easy for you
to stay in touch with prospects and customers and vice versa. Ask them
to take action and comment on your articles and offers. Conduct polls
and surveys. Start a 'Letters to the Editor' column in your ezine.
Feedback allows you to fine tune your messages, target your marketing,
and expand your product line. It's also great for relationship building!
Develop an information product. If you deliver your
newsletter once a week and include two articles, at the end of a year
you'll have 104 well-researched articles in your portfolio! Pick the
best-of-the-best and turn them into a bonus ebook for opting-in to your
list, submit to download sites to build your list, or sell in
PDF-format!
Grow your mailing list. Let your ezine subscribers
work for you. Be sure to remind your readers that it's okay to forward
your newsletter to anyone they'd like. In addition, it's important to
include sign-up instructions for those who received your ezine from
viral marketing methods. A simple line titled, 'Get Your Own Copy of
XXXXXX', with a link to your squeeze or opt-in page is all it takes!
Gather demographic data. By offering surveys,
feedback forms, and niche reports, you'll be able to get valuable
information about your prospects and customers. Learn what makes your
readers tick, how to better serve them, and how to give them what they
want. Make sure they become repeat customers!
Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system
is nothing compared to the cost of brochures, business cards,
advertising, direct mail, pay-per-click or other means of promotion. Not
only that, but someone has to manage that production! Because your
newsletter is delivered online, you can grow your list to be as large as
you want without worrying about the expense. Bottom line − it's proven
that email marketing is the most cost-effective marketing solution for companies just like yours!
A list of engaged subscribers is one of the most effective and reliable
marketing resources. A good list so valuable
that it can’t be bought. Why? Because when subscribers sign up for your
list, they’re signing up to hear from you and your company.
Subscribers have to be earned. What are the best ways to build a list?
We’ve collected the top 15 to share with you today.
The permission model allows you to fill your audience with people who
are genuinely interested in your brand and what you have to say
With information collected during sign-up (or later), you can precisely
segment your list and design your email communication to suit your
reader's preferences.
As you attract qualified leads, you’ll be able to guide them through the
decision-making process by aligning content to specific buying cycle
stages.
Offer quality content. Nobody gives up their email
address for free. If you want to build a valuable relationship and
engage your audience, you need to provide content that is worthwhile and
interesting.
Put sign-up forms on every web page. Your sign-up form should be everywhere your potential subscribers are. Make sure it’s visible and easy to fill out.
Use social media to collect email addresses. Integrate
your sign-up forms with social media platforms. Driving traffic from
multiple sources allows you to build a strong email marketing list much
faster.
Design your sign-up form carefully. Ask only for
information you plan to use. A good rule of thumb is that less is more —
the shorter the sign-up form, the higher the conversion rate.
Show your privacy policy. Inform your readers that you
will not share their personal information with third parties. A clear
privacy policy helps you build trust and convince visitors that it’s
safe to subscribe.
Show samples of your content. Let your subscribers know what they are signing up for. Use your older content samples to “sell” the email sign-up.
Include a call to action. Put a call to action in your
submit button, e.g. Sign me up! This makes the sign-up process more
engaging and improves the conversion ratio.
Give away freebies. Think of a relevant incentive for your audience (e-book, infographic, whitepaper) and provide it for free.
Ask subscribers to share. Take the time to prepare
valuable, shareable content. Remember that putting the social share
buttons is not enough; you still need to ask your subscribers to use
them.
Build a content distribution strategy. Producing great
content is only half the battle. Make sure it’s visible to the right
audience. Define who your ideal audience is and find out where they like
to congregate online. Then choose communication channels accordingly.
Publish landing pages. Create a squeeze page where
visitors can download premium content in exchange for their email
address. A dedicated web page helps users focus on the call to action
and increases conversions.
Include testimonials on your landing page. Social proof
helps build trust toward a brand and its products. Use testimonials
from satisfied customers to help visitors make a decision.
Blog regularly. Great content brings more traffic. Develop a realistic content publishing schedule and stick to it.
Guest post on popular blogs. Publishing your content on
other blogs is a great way to build relationships with other bloggers
in your industry and introduce yourself to new people. Include a
backlink to your blog, and your blog’s search rankings will go up.
Collect email addresses at offline events. Be ready to
collect email addresses at trade shows and conferences. Ask for business
cards or use the Forms on the Go app to instantly add people to your
list.
It’s time to get started.
Now you know a handful of great ways to build one of the most effective marketing assets — your email marketing list.
Want more? Check out the new GetResponse List Building Program,
available free to anyone with a GetResponse account — even a 30-Day Free
Trial account.
To sign up for our free course, log into your GetResponse account or go
to http://www.getresponse.com/features/list-building-program.html..
